Tomato paste is one of the most widely used ingredients in the global food industry, serving as the backbone for sauces, soups, ready-made meals, and countless culinary applications. When sourcing from Iran — one of the world’s major tomato paste producers — buyers are often faced with the question: Which type of tomato paste is best for my market?

The answer depends on consumer demand, application, packaging needs, and local regulations. Choosing the right Iranian tomato paste type can determine your success in the competitive food import industry.

1. Understanding Iranian Tomato Paste Varieties

Iranian manufacturers offer different tomato paste types, each tailored to specific buyer requirements:

•    Double Concentrated Tomato Paste (28–30% Brix):

The most commonly exported type, ideal for both industrial use and retail packaging.

•    Triple Concentrated Tomato Paste (36–38% Brix):

Richer, thicker, and mainly preferred by industrial food processors for sauces, ketchup, and canned products.

•    Organic Tomato Paste:

Certified organic, free from additives, and increasingly popular in premium markets such as the EU and North America.

•    Industrial Tomato Paste:

Bulk packaging (aseptic drums) designed for food manufacturers, with customizable Brix levels and pH balance.

2. Matching Tomato Paste Types to Market Demand

Europe & North America

•    Demand for organic and clean-label products is growing.

•    Buyers prefer triple concentrated paste for food manufacturing and retail-friendly glass jars or cans.

Middle East & Africa

•    Consumers favor double concentrated paste in cans and sachets for daily cooking.

•    Competitive pricing and bulk shipments are essential in these markets.

Asia-Pacific

•    Double and triple concentrates are both in demand.

•    Buyers seek cost efficiency and long shelf life.

Industrial Buyers Worldwide

•    Bulk aseptic drums are the most requested.

•    Custom Brix, acidity, and consistency specifications are often required.

3. Packaging Options to Consider

The choice of packaging impacts not only shelf life but also consumer preference:

•    Aseptic Drums (220L): Perfect for large-scale buyers and food factories.

•    Tin Cans (70g – 4.5kg): Ideal for retail and foodservice.

•    Glass Jars: Premium markets, especially in Europe.

•    Pouches & Sachets: Cost-effective for markets in Africa and Asia.

Your market’s distribution channels will determine which packaging format aligns best with local demand.

4. Key Factors Importers Should Evaluate

When selecting the right tomato paste type, importers must consider:

1.   Market regulations – Ensure compliance with EU food safety laws, Halal certification for Middle Eastern markets, or USDA organic standards.

2.   Shelf life and stability – Retail markets with long distribution chains benefit from triple concentrate or aseptic-packed paste.

3.   Consumer preferences – For example, Middle Eastern consumers prefer richer flavor in double concentrate, while European buyers demand clean-label organic paste.

4.   Cost vs. value – Higher concentration may cost more initially but reduces overall consumption in industrial recipes.

5. Tamila Agrifood’s Tailored Export Solutions

At Tamila Agrifood, we help global buyers match the right Iranian tomato paste type with their market needs. Whether you’re an importer, distributor, or food manufacturer, we offer:

•    Custom Brix levels and formulations.

•    Diverse packaging options for retail and industrial needs.

•    Certified organic, ISO, HACCP, and Halal tomato paste.

•    Logistics and cold-chain shipping solutions to ensure product safety.

Our approach goes beyond supply — we provide consultation and guidance to help buyers succeed in their respective markets.

Conclusion

Choosing the right Iranian tomato paste type is not a one-size-fits-all decision. It requires careful evaluation of consumer preferences, regulatory compliance, packaging formats, and application requirements.

By understanding your market’s needs and working with a trusted supplier like Tamila Agrifood, you can confidently select the tomato paste variety that will deliver the best results for your customers.

Email:  tamilaagrifood@gmail.com

WhatsApp for Inquiries:  +989141858935